September 25, 2009

M2 Media Group and Sears Partner to Sell Magazines
Subscriptions on

Nation´s Largest Provider of Home Services Chooses M2 Media Group to Power Magazine Category

Stamford, CT, September 25, 2009 – M2 Media Group, LLC, a leading magazine subscription agency, has partnered with Sears Holdings Corporation (NYSE: SHLD), to launch their new magazine subscription category at The program utilizes M2’s single-source direct publisher solution that features over 1,000 titles from leading brands such as Time, Inc., Conde Nast and Hearst Corporation.

"We’re thrilled to have been selected by Sears for this initiative and to bring this category to their customers," said Michael Borchetta, chief executive officer of M2. "Everyone loves magazines, with the household penetration rate over 90%. Sears wanted to capture a piece of that market, and at the same time provide a broad offering of content to their customers." will be utilizing M2’s magazine selling platform which seamlessly integrates into any existing ecommerce system. M2 will manage all publisher relations, promotions support, customer service and product fulfillment. The Magazine Category is set to launch October 8th.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency that enables online retailers and reward programs to sell and provide magazine subscriptions to customers through its integrated e-commerce platform. M2 also owns and operates several leading magazine services, including Blue Dolphin, an online magazine retailer, and Mercury Magazines, one of the largest online distributors of business and trade publications.