October 28, 2009

M2 Media Group Adds Kmart.com to its Magazine Retail Network

Sears Holding Corporation Expands Magazine Relationship with M2

Stamford, CT, October 28, 2009 – M2 Media Group, LLC, a leading magazine subscription agency, has expanded its partnership with Sears Holdings Corporation (NYSE: SHLD), to offer magazines on Kmart.com. The program supplements the magazine program on Sears.com and utilizes M2’s single-source direct publisher solution that features over 1,000 titles from leading brands such as Time, Inc., Conde Nast and Hearst Corporation.

"We’re excited to continue our work with one of the major online mass merchants," said Michael Borchetta, chief executive officer of M2. "The combination of Sears.com and Kmart.com makes for a formidable and active customer base that is accustomed to quality products and exclusive brands, and magazines fit perfectly."

Both Sears.com and Kmart.com utilize M2’s single connection magazine selling platform which offers seamless integration into any existing ecommerce systems. M2 will manage all publisher relations, promotions support, and customer service and product fulfillment for both properties.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at http://www.searsholdings.com.

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency that enables online retailers and reward programs to sell and provide magazine subscriptions to customers through its integrated e-commerce platform. M2 also owns and operates several leading magazine services, including Blue Dolphin, an online magazine retailer, and Mercury Magazines, one of the largest online distributors of business and trade publications.