Broderbund Taps M2 Media Group to Create and Operate Online Magazine Subscription Program
Purchasers of Leading Software Brands Rewarded upon Checkout
Stamford, CT, October 16, 2006 – M2 Media Group, a leading magazine subscription agency, announced a marketing partnership with Broderbund that will provide magazine subscriptions to purchasers of a variety of leading software titles, including The Print Shop® and PrintMaster®. Upon completing checkout for an online software purchase, customers will receive a one-year magazine subscription included as a benefit of purchasing through Broderbund.com.
"Broderbund is an international leader in consumer and business software and has been a trusted Internet retailer for more than 10 years," said Michael Borchetta, CEO of M2. "Their audience is a terrific fit for several magazine categories ranging from business to computers to families." Broderbund develops and retails a full range of software solutions, including print creativity, computer security and improvement, education, home and landscape and much more.
The Broderbund program has already had early success. "Our customers have responded very favorably to this magazine program," said Mike Stanton, Director of Consumer Business Development at Broderbund. "M2 has brought us great titles with high affinity to our audience, and has leveraged its experience and background into creating a valuable and successful program for us."
About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency specializing in online marketing channels. It provides circulation management services to the magazine publishing industry and affinity marketing programs to Internet-based businesses. The company was founded by senior executives from Time, Inc.’s Synapse Group, who have more than 25 years’ experience in magazine publishing and partnership development