October 12, 2018

Meredith Corporation Selects M2 Media Group to Manage its Magazine Fundraising Business Unit

M2’s Partnership with Largest Magazine Company in the World Fuels Growth in its Fundraising Division for Schools and Non-Profit Groups

Stamford, CT, October 12, 2018 - M2 Media Group, LLC, a leading subscription agency, has partnered with Meredith Corporation, the largest magazine company in the world, to manage and operate its school fundraising program that helps schools and non-profit youth groups nationwide raise money for supplies, field trips and other educational initiatives.

The unique fundraising program provides schools and non-profit youth organizations with an exclusive mix of magazine subscriptions and bundles that can be offered in a simple-to-run fundraising campaign. M2 will manage all aspects of the program, including marketing, promotion, fulfillment and customer service. Supporters of the program will gain access to unique offerings and great prices on leading Meredith titles such as Entertainment Weekly, People, Better Homes & Garden, FamilyFun, Sports Illustrated, Fitness, Travel + Leisure and many others.

"As a leading digital innovator in the magazine industry, we’re thrilled to expand our long-standing relationship with Meredith," said Michael Borchetta, Chief Executive Officer of M2. "They have been an outstanding partner over the years, and we look forward to this next exciting endeavor.”

Meredith and M2 have worked closely for over a decade on a variety of online and digital marketing programs, and the fundraising partnership is the latest initiative between the companies. This partnership will augment M2’s fundraising division, leveraging its nationwide distribution network and technology, including its patent-pending online selling platform used by the Girl Scouts of the USA.

About Meredith Corporation
Meredith has been committed to service journalism for more than 115 years. Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches more than 175 million unduplicated American consumers every month, including over 80 percent of U.S. millennial women. Meredith is the No. 1 magazine operator in the U.S., and owner of the largest premium content digital network for American consumers. Meredith's Local Media Group includes 17 television stations reaching 11 percent of U.S. households.

About M2 Media Group
Founded in 2004, M2 Media Group (m2mediagroup.com) is one of the premier subscription agencies in the magazine publishing industry enabling online retailers to sell magazine subscriptions and loyalty programs to reward members. The company offers nearly 1,000 magazine titles through its direct-to-publisher supply network and fulfills millions of subscriptions annually. The company is the magazine provider to national brands such as Barnes & Noble, Groupon, and the Girl Scouts of the USA.