Groupon Names M2 Media Group Exclusive Inventory
Provider for National Retail Magazine Category
M2 to Power Magazine Category for Groupon Nationwide
Stamford, CT, November 14, 2017 – M2 Media Group, LLC, a leading subscription agency, has partnered with Groupon to offer magazines at great prices to customers throughout the U.S. Through the partnership, Blue Dolphin Magazines (M2’s consumer magazine brand) will be the exclusive provider of all magazines for Groupon’s national retail magazine category. Customers will gain access to discounts on hundreds of popular titles including US Weekly, Zoobooks, Better Homes & Garden, Men’s Health, Shape, Cooking Light and Popular Science.
"As a leading agency in the magazine industry, we’re always looking for high quality partnerships where we can add value to our retail partner and its customer base, whether that be price or product quality," said Michael Frank, president of M2. "Groupon’s large, active audience will contribute meaningful volume to publishers looking to increase circulation, so it’s really a win-win."
While the two companies have been working together for close to a decade providing great deals to customers, the new direction and preferred marketing arrangement aim to create greater operational efficiency and category growth.
About M2 Media Group, LLC
Founded in 2004, M2 Media Group (m2mediagroup.com) is one of the premier subscription agencies in the magazine publishing industry enabling online retailers to sell magazine subscriptions and loyalty programs to reward members. The company offers nearly 1,000 magazine titles through its direct-to-publisher supply network and fulfills millions of subscriptions annually. The company is the magazine provider to national brands such as Barnes & Noble, Groupon, and the Girl Scouts of the USA.