May 5, 2017

M2 Media Group and Cherrydale Team Up to Expand Fundraising Options for Schools and Groups

Cherrydale to Use M2’s Online Fundraising Platform to Offer Magazines to Schools

Stamford, Conn., May 5, 2017 — M2 Fundraising, LLC, an affiliate of M2 Media Group, and Cherrydale Farms, LLC today announced a partnership that will enable Cherrydale to offer magazines to its partner network of schools, groups, and non-profit organizations.

Founded over 100 years ago in Philadelphia, Cherrydale is one of the largest product fundraising companies in the United States. The company offers chocolates, gourmet foods, and other gift items as part of its product line, and now through its partnership with M2 will be offering a wide array of magazine subscriptions, including access to both print and digital versions.

M2 owns and operates one of the premier magazine subscription agencies, and represents hundreds of leading magazine brands including Time, Entertainment Weekly, Oprah, Better Homes & Gardens, and People. Combined with its patent-pending fundraising platform the company has also become a leader in the fundraising space highlighted by a partnership with the Girl Scouts of the USA. Through its new marketing partnership with Cherrydale, M2 will provide publishers expanded reach nationwide into tens of thousands of school programs.

"We’re thrilled to be working with Cherrydale to help build out their magazine category," said Michael Borchetta, chief executive officer of M2. "When it comes to fundraising and school plan programs, they are clearly best in class, and have been doing this for a long time. As a result, we are introducing our publisher clients to very high-quality magazine subscribers.”

The companies are set to launch the program in August of this year, just in time for the fall selling season.

About Cherrydale Farms
Headquartered in Lansdale, Pennsylvania, with sales representatives across the nation, Cherrydale is one of the largest fundraising companies in America. They are one of the leading supplier of fundraising programs and products to schools and organizations, having helped raise over $1.5 billion. Through a commitment to quality and a focus on people, the legacy that was created by Esther Cherry and carried on by the Cherry family will live long into the future.

About M2 Media Group
Founded in 2004, M2 Media Group (m2mediagroup.com) is one of the premier subscription agencies in the magazine publishing industry enabling online retailers to sell magazine subscriptions and loyalty programs to reward members. The company offers nearly 1,000 magazine titles through its direct-to-publisher supply network and fulfills millions of subscriptions annually. The company is the magazine provider to national brands such as Barnes & Noble, Sears, and the Girl Scouts of the USA.