May 4, 2005

e-Rewards and M2 Media Group to Launch Magazine Rewards

Magazine Subscriptions to be Offered to Loyal e-Rewards Customers as a Member Benefit

Stamford, CT, May 4, 2005 – e-Rewards, Inc., an invitation-only email-based rewards company servicing the market research industry, and M2 Media Group, LLC, a leading magazine subscription agency, have teamed up to offer magazine subscriptions as a way for members to redeem e-Rewards cash credits. The program is set to launch later this month and is highly anticipated within the publishing community.

"This program presents a compelling opportunity for magazine publishers. The quality of e-Rewards’ member-base is outstanding,” said Michael Borchetta, CEO of M2 Media Group. “Their customers are actively engaged in the process of earning rewards, and the invitation-only model offers an exclusivity that tends to produce high caliber subscribers.”

e-Rewards cultivates its members from a diverse set of sponsors, including American Airlines®, Hilton HHonors®, BLOCKBUSTER®, and Hertz®, who invite their customers to join the network. This process has produced a high quality, highly segmented base of nearly 2 million consumers and business decision makers with strong demographics.

"We’re continually seeking ways to deliver value to our members, and this program nails it," said Kurt Knapton, Senior Vice President of Sales and Business Development for e-Rewards. "Magazines appeal to the interests of everyone and fit well strategically with what we are trying to accomplish. We’re pleased to be working with M2 on this important initiative."

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency specializing in online marketing channels. It provides circulation management services to publishers and value-added marketing programs to Internet-based businesses, including Expedia and About.com. M2 was founded by senior executives from Time, Inc.’s Synapse Group. Its founders have more than 20 years’ experience in magazine publishing and partnership development.