May 24, 2009

Costco Taps M2 Media Group for Magazine Subscription Program

Third Largest Retailer in the United States Selects M2 Media Group for Multi-Year Magazine Subscriptions on

Stamford, CT, May 24, 2009 – M2 Media Group, LLC, a leading magazine subscription agency, has partnered with Costco Wholesale Corporation (Nasdaq: COST), the largest membership warehouse club chain in the United States, to support the new magazine subscription category at The program keeps in line with Costco’s bulk sales mission and offers two-year subscriptions at a discount to members.

"We’re excited to have been selected by Costco to take part in this unique opportunity,” said Michael Borchetta, chief executive officer of M2. "While typical publisher authorizations provide for one-year subscriptions, we had to consider Costco’s mission and goals for the program, and created non-traditional magazine offerings for their specific program."

The program utilizes M2’s single-source direct publisher solution that features over 1,000 titles from leading brands such as Time, Inc., Conde Nast and Hearst Corporation. The magazine selling platform integrates seamlessly into any existing ecommerce system. M2 will manage all publisher relations, promotions support, customer service and product fulfillment.

About Costco Wholesale Corporation
Costco (NASDAQ:COST) headquartered in Issaquah, Washington, operates an international chain of membership warehouses that carry quality, brand-name merchandise at substantially lower prices than typically are found at conventional wholesale or retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Qualified individuals also are allowed to purchase for their personal needs. Costco began its online presence in 1995 with an informational Web site and in November 1998 began conducting e-commerce at The Web site offers a wide selection of brand-name merchandise and services. Some of the product categories include computers, electronics, floral delivery, fine jewelry, clothing, books, CDs and DVDs, travel packages and products.

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency that enables online retailers and reward programs to sell and provide magazine subscriptions to customers through its integrated e-commerce platform. M2 also owns and operates several leading magazine services, including Blue Dolphin, an online magazine retailer, and Mercury Magazines, one of the largest online distributors of business and trade publications.