May 18, 2012

ProFlowers and M2 Media Group Launch Magazine Program to Reward Loyal Customers

Shoppers Rewarded Upon Purchase with Great Magazine Titles

Stamford, Conn., May 18, 2012 — M2 Media Group, a leading magazine subscription agency, announced a partnership with ProFlowers that will provide magazine rewards to customers of the major online flower retailer. The program will present ProFlowers’ more than 7 million customers with subscriptions to their favorite magazines upon a purchase of just $20 or more.

“ProFlowers is all about quality, in terms of its products and service, which really resonates with how we run our company” said Michael Borchetta, CEO of M2. “We’re thrilled to partner with them on this initiative and help deliver additional value to their customers.”

ProFlowers has been an innovator in the flower retail space through the past decade. They connect consumers with fresh-from-the-field flowers and have led the industry in providing a 7 day freshness guarantee on every order, offering 185 fresh cut varieties from eight different countries around the world. Through the new magazine program with M2, they have already provided customers with Family Circle, Lucky, Reader’s Digest, and O, The Oprah Magazine, and have many more planned in the months to come.

About ProFlowers
ProFlowers, a Provide Commerce brand, launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine's Day, Easter, Mother's Day, birthdays and anniversary events, through its website, The company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional floral supply chains of wholesalers, distributors and retailers.

About M2 Media Group
Founded in 2004, M2 Media Group ( is one of the premier subscription agencies in the magazine publishing industry enabling online retailers to sell magazine subscriptions and loyalty programs to reward members. The company offers over 1,000 magazine titles through its direct-to-publisher supply network and fulfills millions of subscriptions annually. M2’s Business Media group provides lead generation services to various verticals through its TechPapers® Network and Mercury Magazines, one of the largest online distributors of trade publications to business professionals.