March 20th, 2016

Deluxe and M2 Media Group Expand Magazine Rewards Program into New Channels

Deluxe Rewards Loyalty Program to Offer Magazine Subscriptions to Client Members

Stamford, Conn., March 20, 2016 — M2 Media Group, LLC and Deluxe Rewards, a division of Deluxe Corporation, today have expanded their relationship to offer premium magazine titles to its array of loyalty clients, including Verizon, AARP, Allstate and Citibank.

Deluxe Rewards helps engage and retain customers for its clients through innovative rewards and loyalty programs. They engage with companies to implement customized loyalty programs that generate sales through increased brand recognition, affinity and loyalty. Through its partnership with M2 Media Group, it provides great magazines to millions of consumers, including premium titles like Time, Sports Illustrated, Cooking Light, and Entertainment Weekly.

"We’re excited to work with Deluxe Rewards on its loyalty program," said Michael Borchetta, chief executive officer of M2. "They understand the power of meaningful offers and strong incentives to drive consumer behavior.”

Customer incentive programs have become a value driver, sought out as a differentiator by consumers making tough purchase decisions. Deluxe reward programs have the potential to drive engagement with a brand in a meaningful way. The loyalty programs instituted by business need to leverage that potential by making it possible for consumers to earn rewards as they move through their relationship and magazines are the perfect fit offering something for everyone.

About Deluxe Corporation
Deluxe is a growth engine for small businesses and financial institutions. Four and a half million small business customers utilize Deluxe’s service and product solutions, including website development and hosting, email marketing, social media, search engine optimization and logo design, in addition to our industry-leading checks and forms offerings. Deluxe serves approximately 5,100 financial institutions with a diverse portfolio of financial technology solutions that enable them to grow revenue and manage their customers’ throughout their lifecycle, including our best-in-class check program solutions. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

About M2 Media Group
Founded in 2004, M2 Media Group ( is one of the premier subscription agencies in the magazine publishing industry enabling online retailers to sell magazine subscriptions and loyalty programs to reward members. The company offers over 1,000 magazine titles through its direct-to-publisher supply network and fulfills millions of subscriptions annually. M2’s Business Media group provides lead generation services to various verticals through its TechPapers® Network and Mercury Magazines, one of the largest online distributors of trade publications to business professionals.