March 14, 2011

Huggies and M2 Media Group Partner to Launch Magazine
Rewards Offering

Enjoy the Ride Rewards Program for Moms Now Features Magazine Subscriptions

Stamford, CT, March 14, 2011 — Huggies® Brand, a division of Kimberly-Clark Corporation (NYSE: KMB), and M2 Media Group, a leading magazine subscription agency, have partnered to offer magazine subscriptions to moms enrolled in the Huggies® Brand Enjoy the Ride Rewards program.

The program will feature titles such as Parents, Disney's FamilyFun, Shape, Working Mother, Family Circle and many others. Moms enrolled in the program earn Reward Points upon the purchase of various Huggies® Brand products, and then enter their codes online at www.enjoytheriderewards.com to redeem for their favorite magazines.

"We're extremely proud to team with such a strong and enduring brand as Huggies," said Michael Frank, President of M2 Media Group. "The Enjoy the Ride Rewards program was designed to establish a strong relationship with moms as they begin their journey through motherhood, and this presents a great opportunity for magazine publishers looking to build mindshare with moms from the start."

About Huggies®
The Huggies® Brand helps provide simple solutions for moms and dads to fully enjoy each and every day of parenthood. The Huggies® Brand is a part of the Kimberly-Clark Corporation portfolio of trusted brands and is essential to helping moms around the world have a better life.

About Kimberly-Clark
Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 137-year history of innovation, visit www.kimberly-clark.com.

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency that enables online retailers and reward programs to sell and provide magazine subscriptions to customers through its integrated e-commerce platform. M2 also owns and operates several leading magazine services, including Blue Dolphin, an online magazine retailer, and Mercury Magazines, one of the largest online distributors of business and trade publications.