VistaPrint Teams with M2 Media Group to Launch
Partnership Subscription Program
Small Business Owners, Moms & Brides to be Rewarded with Relevant
Magazines that Match their Interests
Stamford, CT, June 7, 2007 – M2 Media Group, a leading magazine subscription agency, announced a marketing partnership with VistaPrint that will provide magazine subscriptions to purchasers of high-quality graphic design services and customized printed products to small businesses and consumers. The program will target VistaPrint´s 9 million customers comprised of small business owners, family businesses, and moms and brides.
"VistaPrint is a clear leader in the custom printing industry," said Michael Borchetta, CEO of M2. "They have managed to build an extremely large customer base that connects with two very valuable segments, the fragmented small business market and moms and brides. We have the opportunity to offer magazines to these consumers just at the time when purchasing decisions are being made and brand preferences are being established, whether setting up a home office or planning a wedding. There is a wide variety of magazine categories that make perfect sense from, business, technology and news to family, travel and much in between."
Launching mid-June, this new program has already received a warm reception from publishers seeking to add high quality subscribers to their circulation files. "The combination of a highly recognizable online brand, an attractive demographic and meaningful transaction volume has created the demand we’re seeing for this program," said Dave Rock, Vice President of M2.
VistaPrint Limited (Nasdaq:VPRT) is the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers. Over 8 million small businesses and consumers have already chosen VistaPrint for products ranging from business cards and brochures to invitations and holiday cards. A global company, VistaPrint employs more than 700 people and operates 17 localized Web sites serving over 120 countries around the world. A broad range of design options are available online at www.vistaprint.com.
About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency specializing in online marketing channels. It provides circulation management services to the magazine publishing industry and affinity marketing programs to Internet-based businesses. The company was founded by senior executives from Time, Inc.´s Synapse Group, who have more than 25 years´ experience in magazine publishing, circulation and partnership development. Additionally, M2 operates several retail brands, including BlueDolphin Magazines, Mercury Magazines, and MyPrice Magazines.