July 8th, 2013

M2 Media Group Develops Patent Pending Online Fundraising Platform Aiming to Revolutionize the Industry

Product to Debut this Fall with Select Group of Girl Scout Councils

Stamford, Conn., July 8, 2013 — M2 Media Group, a leading technology and media agency, today announced that it has developed an online fundraising platform to help organizations run outreach campaigns more effectively. This patent pending technology enables participants, volunteers and supporters to utilize easy-to-use online tools and a system that enhances the end-to-end fundraising experience.

The fundraising industry continues to grow in size and complexity. According to the Association of Fundraising Distributors and Suppliers, it is estimated that product sales by schools and other non-profits account for nearly $1.7 billion annually, with 8 of 10 Americans supporting these types of programs. As more activity shifts to online and mobile, the needs of fundraising organizations are changing dramatically.

"We’re extremely proud of our technology and innovation,” said Michael Borchetta, chief executive officer of M2, “and we’ll continue to advance our efforts to meet the demands of our customers, the fundraising organizations and their participants.

As the product is set to launch this fall as part of a partnership with Girl Scouts of the USA, M2 is already in the process of developing version two of the software, adding enhancements and features that address more customer needs and add to the fundraising and ecommerce experience.

“With our leadership position in technology and development coupled with fundraising expertise, M2 is excited to deliver a solution to the marketplace that will revolutionize the way companies conduct fundraising campaigns in the future,” Borchetta continues.

About M2 Media Group
Founded in 2004, M2 Media Group (m2mediagroup.com) is one of the premier subscription agencies in the magazine publishing industry enabling online retailers to sell magazine subscriptions and loyalty programs to reward members. The company offers over 1,000 magazine titles through its direct-to-publisher supply network and fulfills millions of subscriptions annually. M2’s Business Media group provides lead generation services to various verticals through its TechPapers® Network and Mercury Magazines, one of the largest online distributors of trade publications to business professionals.