M2 Media Group announces a new online service for distribution of business and trade magazines
Mercury Magazines offers B2B Publishers Title-Specific Qualification and Industry-Targeted Subscribers
Stamford, CT, January 18, 2006 – M2 Media Group, a leading magazine subscription agency, announced the launch of a new online service for controlled-circulation publications called Mercury Magazines (www.mercurymagazines.com). The business aims to be the premier distribution channel for B2B magazine publishers.
Mercury Magazines has forged relationships with nearly 200 business-to-business titles, such as eWeek, DIRECT, Network World and InfoStor, which are offered on its service through a broad base of marketing partners. Utilizing proprietary targeting technology, Mercury Magazines presents customers with relevant titles based upon their professional profiles. Title-specific surveys provide further qualification for magazines selected and ultimately generate highly targeted magazine subscribers.
"M2 Media Group is hardly new to the arena of controlled circulation." Chief Executive Officer Michael Borchetta is a pioneer in the field, having founded one of the first services of its kind in 1999. "We have a deep understanding of what is valued in this unique type of business," said Borchetta. "The idea behind Mercury Magazines is to create the most compelling service for both publishers and consumers in every facet of the business, from targeting and qualification standards to consumer flow and subscription volume. We’re excited to introduce this high caliber product to the industry."
An intuitive user interface and clean design have been key contributors in attracting publishers. "Mercury Magazines solves a fundamental problem for consumers by offering streamlined surveys and easy navigation" said Bridget Chang, Director of Promotions, Audience Marketing for Primedia Business Magazines & Media. "It presents a very engaging experience and a strong value proposition for magazine subscribers."
M2 has been active in lining up distribution partners for Mercury Magazines with some of the leading online industry sites and well-known consumer brands. M2 Media Group’s strategy has always focused on creating large-volume marketing partnerships with high quality subscribers, having operated several high profile consumer magazine programs with partners including Expedia.com, Match.com, Hotwire, Lenovo, and j2 Global Communications, to name a few.
The B2B publishing community has responded enthusiastically to the new service. "M2 has obviously spent some time thinking about what’s important to publishers," said Gloria Adams, Vice President, Audience Development for PennWell. "Innovation is great for the industry and we’re excited to be involved with Mercury Magazines from the inception."
About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency, whose founders have more than 20 years’ experience in magazine publishing and partnership development. It provides circulation management services to the magazine publishing industry and value-added marketing programs to consumer brands. M2 specializes in developing partnerships with premium online and retail brands, including Expedia, Match.com, AutoVantage, Lenovo, and Omaha Steaks.