January 17, 2011

Groupon and M2 Media Group Partner to Create New
Channel for Magazines

Group Buying Proves to be Powerful Marketing Method for Publishers and Huge Opportunity
for Subscription Generation

Stamford, CT, January 17, 2011 – Groupon, the leader in group buying deals, and M2 Media Group, a leading magazine subscription agency, have partnered to provide exclusive deals on magazine subscriptions to Groupon's 40 million registered members. The program will leverage Groupon's scale and targeting capabilities to bring the most relevant and useful deals to its members.

This partnership highlights Groupon's success in creating consumer demand for magazines, a category that spans a wide range of interests. Under the arrangement, M2 will manage publisher sales and relations, redemption and subscription fulfillment.

"It's great to be working with Groupon on this initiative. They have generated a lot of excitement among its audience for magazines," said Michael Frank, President of M2 Media Group. "As publishers continue to seek new sources of paying subscribers, our partnership with Groupon is one more great way that we are creating value for our clients."

About Groupon, Inc.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 300 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency that enables online retailers and reward programs to sell and provide magazine subscriptions to customers through its integrated e-commerce platform. M2 also owns and operates several leading magazine services, including Blue Dolphin, an online magazine retailer, and Mercury Magazines, one of the largest online distributors of business and trade publications.