Girl Scouts and M2 Media Group Enter Into Agreement for Product Sales Program
M2 Awarded License to Provide Magazine Sales to Girl Scouts Nationwide
Stamford, Conn., February 8, 2013 — M2 Media Group, a leading magazine subscription agency, today announced that it has entered into a licensing agreement with Girl Scouts of the USA, the largest organization for girls in the world, to provide an innovative new product sales program opportunity to Girl Scout councils nationwide.
Through the relationship, M2 will partner with local Girl Scout councils to provide Girl Scout members the opportunity to sell magazines and digital subscriptions, leveraging its ecommerce platform and technology capabilities. The licensing agreement and the opportunity to work with local councils further expand M2’s network of high caliber partners and high quality sources of subscriptions for publishers.
In support of the business, M2 has brought on Mike Donnarumma and Karen Phillips, two seasoned executives with 35 years’ experience in publishing and fundraising, including positions at QSP and Reader’s Digest. "We’re very excited to be leading this effort at M2," said Donnarumma, Vice President of Sales at M2. "The company shares our vision and has technological expertise in the industry that is unparalleled."
Founded in 1912, the Girl Scouts of the USA is an American institution. More than 59 million American women enjoyed Girl Scouting during their childhood—and that number continues to grow as Girl Scouts of the USA continues to inspire, challenge, and empower girls everywhere. Today, there are 3.2 million Girl Scouts—2.3 million girl members and 890,000 adult members working primarily as volunteers. Its mission is to build girls of courage, confidence, and character, who make the world a better place.
"We’re thrilled to be teaming up with Girl Scouts of the USA," said Michael Borchetta, chief executive officer of M2. "They share our high standards of leadership, quality, and commitment. We look forward to a tremendous relationship with them."
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U or visit www.girlscouts.org.
About M2 Media Group
Founded in 2004, M2 Media Group (m2mediagroup.com) is one of the premier subscription agencies in the magazine publishing industry enabling online retailers to sell magazine subscriptions and loyalty programs to reward members. The company offers over 1,000 magazine titles through its direct-to-publisher supply network and fulfills millions of subscriptions annually. M2’s Business Media group provides lead generation services to various verticals through its TechPapers® Network and Mercury Magazines, one of the largest online distributors of trade publications to business professionals.