August 20, 2007

eHarmony and M2 Media Group Launch Magazine Subscription Program to Enhance Membership

Leading Online Relationship Service Includes Magazine Subscriptions as Benefit Offering

Stamford, CT, August 20, 2007 – M2 Media Group, a leading magazine subscription agency, announced today a marketing partnership with eHarmony that provides members of the Internet’s #1 trusted relationship service a selection of top-brand magazine subscriptions. The high-profile Partnership Deductible magazine program utilizes gender-targeting to offer a dynamic list of titles to paying members.
"eHarmony is the leader in online dating and relationship services," said Michael Borchetta, CEO of M2. "They are focused on ´relationships´ and not just singles, which opens up a tremendous development opportunity for magazine publishers." The site has been featured in The Wall Street Journal, CNBC, and Entertainment Tonight and frequently appears in national television and radio advertising campaigns. eHarmony is the highest priced among the major dating services, a significant factor contributing to its strong demographics.
The eHarmony magazine program has had immediate success by delivering on high quality, large volume commitments for publishers. The site comprises 14 million registered users and attracts 2-3 million visitors monthly. "When you require a 250-question profile for membership," said Borchetta, "you are talking about extremely engaged and committed consumers - the perfect magazine audience."

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency specializing in online marketing channels. It provides circulation management services to the magazine publishing industry and affinity marketing programs to Internet-based businesses. The company was founded by senior executives from Time, Inc.´s Synapse Group, who have more than 25 years´ experience in magazine publishing, circulation and partnership development. Additionally, M2 operates several retail brands, including BlueDolphin Magazines, Mercury Magazines, and MyPrice Magazines.